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Articles > Ezine Publishing Articles > How to Publish an Ezine > Part One
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Articles > Ezine Publishing Articles > How to Publish an Ezine > Part One
Articles > Ezine Publishing Articles > How to Publish an Ezine > Part One
Part 1
Continued in Part 2
An ezine, also known as an email magazine, online publication or electronic newsletter is simply a newsletter available via email and/or online. There are hundreds of thousands of ezines on various subjects available on the Internet free of charge. Publishing your own ezine will not only enable you to keep in touch with your visitors, but it will help you build a huge database of targeted customers.
If you've been marketing on the Internet, then you know it may take several contacts with a prospective customer before closing a sale.
What better way to make those contacts, without spamming... In addition, you can eventually make a nice income selling sponsor advertising and classified ads.
You can publish an ezine completely free. Yahoo Groups http://groups.yahoo.com will host your list (ezine) free of charge. In addition, they take care of all your subscription requests so you won't have to.
To use one of these list servers, simply sign up and instantly create your list. They will provide you with a subscribe and unsubscribe email address and even a list owner email address, all completely free.
The only disadvantage is that each posting will contain an ad for their service. This is really a small price to pay for such a great service. If you're just starting out, utilizing one of these free services can simplify the process.
Content
A quality ezine should contain at least some original content. Don't let the fear of writing intimidate you.
If your ezine's focus is on an area of your expertise you shouldn't have any problems coming up with something to write about. If you've been out of school for a while, you might want to freshen up on your writing and grammar skills.
Visit any of the sites listed below for a crash course:
http://www.junketstudies.com/rulesofw/
http://www.shared-visions.com/explore/english/
http://www.smartbiz.com/sbs/arts/tpl5.htm
Here are some additional resources for obtaining free content for your publication. Before using any articles, make sure you review the author's copyrights and make certain the article may be published. If you're not sure, contact the author and request permission to publish their article.
Most articles for publication can be used in your ezine free of charge as long as the authors credits or resource box is included.
It is a known fact that eZine advertising is the most direct and most powerful method of marketing on the Internet today. But until now, the "little man," working with a limited advertising budget, has had a very hard time getting effective exposure, even more trouble getting responses that generated income! Now, compete with the big guys and all their advertising dollars! We have created the world's best ezine submission service for you! #1 rated ezine advertising! Using this ezine submission service you can send your ads every week to 1,000,000 Targeted eZine Readers
Free Content
http://www.web-source.net/free_articles.htm
http://www.goarticles.com
http://www.1st-in-articles.com
http://www.ezinearticles.com
Ezine Focus
Your ezine should focus on a subject in which you have a great deal of knowledge. If you have a web site, you should also take into consideration the focus of your web site; i.e., If your web site's focus is on Internet Marketing, you wouldn't want to have your ezines focus to be on "Animals & Pets," you would want it to be on "Internet Marketing."
Ezine Title
The title of your ezine is one of the most important decisions you can make. Many e-zine listing sites list their ezines in alphabetical order. By selecting a title such as, "Advertising Secrets" instead of "Working Online," your publication will be listed towards the top instead of the bottom.
This will give your publication an advantage over the publications listed below yours. Potential subscribers will see your ezine first and be more apt to subscribe.
Your title should sound intriguing and tell your potential subscriber exactly what your publication is all about.
Publishing Schedule
You can publish your ezine as often as you like. When you first begin you may want to only publish once a month until your subscriber base has grown. You can always increase your publication to bi-weekly or weekly whenever you'd like.
Ezine Size
There has been a great deal of controversy over the size of an ezine. In my humble opinion, size really doesn't matter. If you publish a quality e-zine with a great deal of content, I don't feel that your subscribers will care what size it is within reason.
You should; however, take into consideration that your subscribers may not want to download it. If it is too large, America Online will automatically turn it into a file attachment. Consider either condensing it or separating it into "Part One" and "Part Two."
Ezine Web Site
It isn't imperative that your ezine have its own web site, however, it is HIGHLY recommended. Having your own site will enable you to give your visitors an in depths look at exactly what your publication is all about. You can include highlights of upcoming editions, polls, archives and a subscription box to allow your visitors to easily subscribe.
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