Ball Marketing | Building A Home-Based Internet Marketing Business

You should probably wait to begin selling advertising space until you have at least 1000 subscribers. You can sell ad space for $25 for every 1000 subscribers you have.

There is a lot of advertising competition to take into consideration when selling ad space so, you may want to begin selling your ad space at a lower rate or offer special incentives; i.e.,

Buy two weeks of advertising for $20 get the third week free. Try to limit the number of ads per issue to ten and place them in the center of your publication.

This will not only ensure adequate exposure for your advertisers, but your subscribers won't be overwhelmed with advertising as well.

Style and Format

The appearance of your ezine is one of the most important factors in determining your e-zine's success. Getting subscribers is the easy part. Keeping them will entail a little work. A

professionally written, well designed, content rich publication will ensure your ezines success.

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As a rule, a generally safe line-length is 65 characters (including spaces).

As you begin typing your text, when you reach 65 characters, use a hard carriage return. (Hit Enter)

If you'd rather not have to worry about hard carriage returns, you might want to use a program called "TextPad". http://www.textpad.com/. This program can be set to automatically insert a hard carriage return when your text has reached 65 characters.

When you're ready to begin, make an outline for the contents of your e-zine to enable you to create a template.

After you've written your publication and you're ready to copy & paste it into your email program, make certain your email preferences are set to allow at least 65 characters of text per line.

If your preferences are set for less, when you paste your text to be mailed it will appear to be improperly formatted.

It is highly recommended that you send a sample copy of your publication to yourself prior to sending it to your subscribers. By viewing your publication in this manner you will get an idea of what your subscribers will see and it will enable you to correct any formatting problems.

List Management Scripts:

In order to manage your ezine, you may want to use a script you can install on your own web server.

When formatting your ezine, keep in mind there are many different types of email programs and they are not all created equal. As a general rule, to accommodate all of your subscribers and their different email programs, it is probably best to write your ezine in plain text.

As with email programs, word processing programs are not all created equal as well. Your regular word processing programs are great for writing business letters, sales letters, etc., butnot a good choice for writing your newsletter due to formatting issues.

A good program to consider using is Notepad. This program should already be on your desktop.

When formatting your publication your text

length is

one of the most important factors in

determining

how professional your publication will appear.

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If you'd rather not handle your own list management system, you may want to use a list management service:

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Publishing your own ezine is one of the best marketing decisions you'll ever make. Take your time, research your subject and publish an ezine your subscribers will look forward to receiving.

About the Author:

Shelley Lowery is the author of the acclaimed web design course, Web Design Mastery. http://www.webdesignmastery.com And, Ebook Starter - Give Your Ebooks the look and feel of a REAL book. http://www.ebookstarter.com Visit Web-Source.net to sign up for a complimentary subscription to Etips and receive a copy of the acclaimed ebook, "Killer Internet Marketing Strategies." http://www.web-source.net

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Articles > Ezine Publishing Articles Index > How to Publish an Ezine > Page Two

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Another consideration of great importance is your line length. If your text lines are too long, some email programs that aren't capable of viewing long text lines will force the last few words to the next line and your text will be viewed like this:

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Ezine Publishing

Part One through Part Ten

1: Why Publish an eZine?