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Which One is More Important – Product or Mailing List?
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Part Four: Which One is More Important – Product or Mailing List?
Home > Articles > Ezine Publishing Articles Index > Which One is More Important – Product or Mailing List?
Continued in Part Five | Publishing Your eZine – the Pros
(Back to Part Three)
Article:
If you would ask this question, “Which one is more important – the mailing list or the product?” any savvy marketer would answer you, “The mailing list”.
Principally, any wise business person puts the importance of hungry demand (and not just any demand) in front of the product.
In other words, there is no product if there is no demand! And a mailing list represents the demand or your business if you would like to call it.
If you frequent the Joint Venture forums and membership sites of any kind, you will find that product and service owners need mailing list owners more than the other way round.
This is because the mailing list owners have the prospects that the other type of partner is looking for to sell to.
Say want you want to say ! ...... read
by Tim North
for more
AUTO-
RESPONDERS
Ezine Publishing Articles
Ezine Articles
A Massive Collection of Winning
Autoresponder Messages
to Model, Copy and Swipe (Plus You
Get The Rights to Sell This New
Resource and Keep ALL the
Profits!)
And if you are a mailing list owner, you do not have to necessarily make money from selling your own product. You can sell advertising space or craft a Joint Venture with product owners in return of commissions, recurring or not.
Most of the biggest successful web businesses on the Internet today often establish the mailing list (or subscribers) first before the product. One fine example is Friendster.com.
Friendster.com, in the nutshell, is a website that connects friends and potential friends from around the world through a free membership access.
While Friendster.com does not make money from the number of members who join the site, the business makes money from selling advertising space and partnering with other big time merchants and businesses, owing to the established number of members Friendster.com has recruited.
This business is perfect example that demonstrates why every business should establish a need or demand before the product itself, and why you should do the same, whether you run a friends site or not.
Suzanne Ball
Copyright © 2007 Ball Marketing
Continued in Part Five | Publishing Your eZine – the Pros
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